With June Dairy Month approaching, dairy farmers who contribute to the milk checkoff can call the Midwest Dairy Association's Producer Service Center for help and for free promotional items.
Dairy farm families hosting events or helping industry partners honor the industry have a direct line to free items that range from "I Met a Dairy Farmer" stickers to plastic sheeting for parade floats, fact sheets about farm practices, and camera-ready graphics and copy for advertisements. Other free items include recipe brochures, videos, exhibit booths and a coloring pad for kids.
The Producer Service Center will also design custom brochures for individual farms and provide the first 200 color copies free of charge. The farm family keeps the computer file for printing additional copies.
A Farm Tour Kit, a handbook to help with public relations plans and a classroom presentation kit called "Farm to Food to You" are also among the offerings.
"We really want to make it easy for everyone to promote dairy," says Karen Bohnert, who handles the requests and questions coming into the Center. "Even if they aren't sure what they want and what we have, we're there to help, whether it's for June Dairy Month or any other time of the year."
The Producer Service Center can be accessed by calling 1-877-360-FARM (3276), by emailing [email protected] or by requesting a user name and password at www.midwestdairycheckoff.com. At the website, users won't see the Producer Service Center section until they have requested their login information and been approved.
The Center also provides a list of resources that can be purchased by local promotion groups or individual promoters. Items include apparel, billboards, signage, coloring murals, banners and a variety of other dairy-themed premiums.
Source: Midwest Dairy Association