Midwest Dairy Council awarded $116,844 to 69 schools in Arkansas, Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and eastern Oklahoma, to support their Fuel Up to Play 60 initiatives. Fuel Up to Play 60, a free in-school wellness program, is now in more than 70,000 schools nationwide.
Schools across the country applied for funding to help them jumpstart and sustain nutrition and physical activity improvements. Local funding for Fuel Up to Play 60 – up to $4,000 per school year – is provided by the Midwest Dairy Council, on behalf of Midwest dairy farmers. During the 2010-2011 school year, Midwest Dairy Council awarded $507,728 to schools in their 10-state territory.
Awarded funds for Fuel Up to Play 60 provide support for a variety of activities and tools, such as foodservice materials and equipment, nutrition and physical education materials, student and staff incentives, staff development and overall Fuel Up to Play 60 implementation in an effort to champion school wellness. Additionally, funds also support expanding breakfast opportunities in schools. A few popular examples include grab-n-go breakfast and breakfast in the classroom.
Any U.S. school can enroll in the free program and thus be eligible to apply for Funds to help increase awareness of and access to nutrient-rich foods and physical activity opportunities for students. Schools can learn more about eligibility requirements and find the Funds for Fuel Up to Play 60 application at FuelUpToPlay60.com. There are several application windows each year, including upcoming deadlines on October 1, 2011, December 1, 2011, February 1, 2012 and June 1, 2012.
Launched by National Dairy Council, local dairy councils and the National Football League, in collaboration with USDA, the Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. Multiple health organizations and several major corporations are also supporting Fuel Up to Play 60, now in its third year.
Fuel Up to Play 60 offers a wealth of additional tools and resources that can help students and adults implement the program. Several features have been added to the 2011-2012 program: new Plays (easy-to-implement activities that address healthy eating and physical activity), an enhanced training program and a local, state and national student ambassador program.
Aligned with the 2010 Dietary Guidelines for Americans, Fuel Up to Play 60 empowers students to engage their peers to "fuel up" with nutrient-rich foods they often lack – particularly low-fat and fat-free milk and milk products, fruits, vegetables and whole grains – and "get up and play" with 60 minutes of daily physical activity. The program can complement and enhance existing wellness initiatives or efforts with additional resources, tools, rewards and incentives for students, adult program advisors, other adult program supporters and the school.
Source: Midwest Dairy